Flirting professionally
The art world lives on relationships. But how apparent are these relations, how reliable the connections? We know that those friendships are often the key to the system, however, those keys are seldom obvious.
For Supermarket, we will develop a visual concept which puts the underlying interrelationships on display.
Each of us will invite an artist friend (e.g. a visual artist, a writer, a musician etc.) to collaborate with us during the time of the art fair. Those connections will be represented through the exhibition design at our booth.
Social networks like Facebook and Instagram have certainly increased the use of the word "friend" and "follower" and put its former meaning in question. The newest trend are public rankings of friends, which show with whom one communicates most, and directly links the quantity of contact to relevance. It has become common practice to publicly follow and watch each other.
While social networks show virtual profiles, our show at Supermarket will be tangible, real encounters will be possible. "Flirting professionally" is of course as much statement as strategy: We look forward to a lively discussion with our current and future artist friends, gallerists, collectors, visitors and of course all the other participants of the Supermarket art fair.