Medrar sets the stage for artists seeking to have extensive conversations and collaborations with their peers to develop their purpose as active contemporary artists thus creating a more dynamic and inspired movement. By tapping into this existing collective intelligence, Medrar encourages cooperation, over competition, among artists, locally and internationally, as well as between institutions, critics and technologists to engage and experiment in this rich playground of media arts. This non-profit collective, running since 2005, achieves this through: hosting festivals, workshops and events to stimulate the scene; providing a collaborative space for media artists; documenting and disseminating audio-visual content on the contemporary art movement in Egypt.