We are an active and vibrant artist community aimed at introducing contemporary Israeli art and its young creators to art lovers in the local community. Since 2005 we have produced over 200 exhibitions and hosted thousands of visitors at our exhibitions. Legacy is based on a false assumption of a wondrous past - where are the fails? For Supermarket 2018 we seek to emphasise the bold, the daring and the risk-taking aspects that are inherent in the term failure. Our vision is to fail well enough to leave a legacy. Alfred members are prominent artists and curators, who devote their time, effort, and skills to promote new Israeli art. We are; Yael Amit, Yael Ben-Shalom, Dvir Cohen Kedar, Dafna Gazit, Inbal Hoffman, Adi Levy, Noa Lieberman, Talya Raz, Rotem Ritov, Lior Schur, Yoav Shavit, and Gidi Smilansky.